FANTA
Fanta invited their consumers to choose the best new flavor: Strawberry or Passion fruit.
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WINNER
PASSIONFRUIT
:
With over 8 million consumer votes
the passion fruit flavor was the most popular
.
WEB
SITE
Interactive campaign in which users were invited to elect Fanta's new flavor and create their own avatar.
AVATAR
With this website, users could create their very own personalized avatar, win prizes,
and even participate in a TV commercial.
Agency: CASA - JWT Group
Creative Director: Gustavo Borrmann
Art Director: Danilo Martins, Rachel Lucchesi
Copywriter: Bruno Sanchez, Isabela Pipitone, Marcos Di Giaimo
Motion: Gabriel Matos, Ricardo Santos
3D: Gabba
Planning: Alexandra Varassin
Account Management: Flávia Spinelli, Milena Bolognese, Marília Nery, Renata Szcypula
Project Management: Suélen Mariano, Eduardo Di Pietro